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Shoptagging provide a wide range of product security measures for retail outlets including magnetic tagging systems and tag deactivators. They can conduct a professional site analysis and provide you with advice concerning the best systems for you. They also have a team of experts ready to install these retail security tag systems  into your store. They wanted to provide their professional services and shop tagging systems to more retail outlets throughout the UK and so they employed the services of Weblinx Ltd.

Case Study

Shoptagging specialises in supplying retail stores withy electronic tagging system solutions for products. They have an excellent reputation for providing professional products with a professional service including their after sales service. They have a wide range of retail security tagging products available and they can analyse your store and provide you with superb advice as to which security tag products would suit you best. Shoptagging want to extend their services to more retail outlets throughout the UK and so they approached Weblinx Ltd to help them improve the presence of the website on the main search engines including Google and Yahoo.

By working closely with the team at shoptagging we quickly compiled a list of keywords that would suit their needs and work could begin. In order to make their site more search engine friendly we needed to address a number of areas within the site. The first detail that we altered was copied content within the site. This involved checking each and every page for content that was repeated within the site or copied from another site. Any and all copied content was removed and replaced with original and unique text provided by our specialist copywriting team.

It was then time to improve the internal linking structure of the site. Within this process we made sure every page was in some way connected to another within the site. This makes it far easier for the search engine spiders to check through the site and so speeds up the caching process. We linked the pages using clever anchor text linking, banner linking and mage linking. With that completed it was time to incorporate the selected keywords into the Meta coding of each page. We placed keywords relevant to the information provided on each page into the title, keywords and description whilst being very careful not to create any repetition. With all the basic work in place we could upload it to their website and wait for it to be cached by the search engine spiders.

It was then a case of keeping a close eye on every keyword by using our specialist report system. This provided us with all the information we needed about each keyword on a monthly basis and allows us to quickly implement any addition work to help push keywords in the right direction. Because SEO is constantly changing we needed to carry on doing this for the extent of their contract with us and continue to add further work whenever it was needed.

We also made sure we stayed in contact with the team at Shoptagging so they knew what we were doing at all times. They also knew they could contact their dedicated account managers with any problems or queries at any time and they would be dealt with professionally and quickly. A copy of the reports were sent to them each month as well for this reason.